Teenagers are turning away from traditional social media
sites, while Instagram, Tumblr and mobile messaging services saw a boost.
The GlobalWebIndex survey discovered that Shapchat was the
service which saw the biggest increase, with a 60 per cent increase in users
between Q3 and Q4 2013.
Jason Mander, head of trends at GlobalWebIndex, suggested
that privacy was one reason for the move: "We've seen a move away from
people sharing everything with everyone, like Facebook, to wanting a more
personal, private form of communication.
"Today's teens are digital natives, they've been using
multiple screens to access the internet from very early ages, and unlike many
people in their twenties and thirties, they are very aware of how visible they
are online."
Facebook was a nine per cent drop, while Twitter fell three
per cent, and teenagers active on YouTube fell seven per cent.
Based on interviews with 170,000 users in 32 counties,
Mander summarised: "If we look at usage of apps over the last six months,
it's very clear that the biggest growers are things like Snapchat, WhatsApp,
WeChat, Kik Messenger.
"There seems to be a shift from what we would call
classic social networking behaviours to more instant communication in the form
of messaging apps."
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