Samsung Electronics recently lost smartphone market share
for the first time in four years, but that only has the Korean tech giant
working harder to maintain its place atop the mobile device world.
In an interview with the Wall Street Journal, Samsung
Co-Chief Executive J.K. Shin said the company is exploring new opportunities in
such emerging categories as wearable devices and enterprise mobility, which is
mobility devices for corporate clients. Samsung will continue to strengthen its
lineup of premium to mid-to-low-end phones, Shin told the Journals.
"I am carefully looking at consumer demand to see where
there are unmet needs," he said.
Shin said that in the United States, there seems to be
strong sentiment for Apple Inc.'s (Nasdaq: AAPL) iPhone devices, but that
Samsung's market share has been rising.
"Shipments of the Galaxy S5 have outpaced that of its
predecessor, the S4, in the U.S.," Shin said. "Despite the lack of
any eye-popping technology, the enhancement of essential features seems to be
appealing." Samsung's U.S. arm, Samsung Telecommunications America, is
based in Richardson.
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